Cutline: HCMC’s Marketing and PR Department was recently recognized with three Healthcare Advertising Awards from Healthcare Marketing Report.
Paris, TN – Henry County Medical Center’s Marketing and Public Relations Department has been awarded two Silver and a Bronze award in the 35th Annual Healthcare Advertising Awards presented by Healthcare Marketing Report. This year over 4,000 entries were received, making the awards the largest healthcare advertising awards competition and one of the ten largest of all advertising awards.
The Healthcare Advertising Awards is the oldest, largest and most widely respected healthcare advertising awards competition. The awards are sponsored by Healthcare Marketing Report, the leading publication covering all aspects of healthcare marketing, advertising and strategic business development.
A national panel of judges was engaged in reviewing all entries based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact. The judges recognized 18 entrants with the Best of Show designation, for their overall excellence and breakthrough advertising.
Gold awards were given to 360 entries, silver awards to 317 entries and bronze awards to 280 entries.
All winners are posted on the Healthcare Advertising Awards website (http://healthcare-advertising-awards.com/), as well as published in Healthcare Marketing Report, a national healthcare marketing magazine. Below are the awards HCMC received for its marketing and public relations programs:
- Silver Award – Digital Marketing Program – Home is HCMC campaign developed in coordination with Relevate Health Group
- Silver Award – Websites – hcmc-tn.org, designed by VE Websites
- Bronze Award – New Media – Healthy Focus e-Newsletter designed and developed by Relevate Health Group
“I am so very proud of my Marketing & PR team,” said Tory Daughrity, Director of Marketing and Public Relations. “They do a great job with the limited resources we have available. We have some outstanding partners that help us produce some of our programs including Relevate Health Group and VE Websites. It is always nice to be recognized by an outside organization for your efforts, affirming that you are able to deliver award-winning marketing campaigns on a limited budget that engage your community and patients.”
Located in Paris, TN, Henry County Medical Center is a progressive, integrated healthcare organization committed to serving the healthcare needs of Henry County and the adjoining region. Including a 142-bed hospital and other facilities, the medical center provides a variety of outpatient services, as well as inpatient care. Henry County Medical Center is a county-owned and operated nonprofit institution. For more information: www.hcmc-tn.org.