CUTLINE – Pictured is the HCMC Marketing and Public Relations Staff who recently won two Aster Awards.
Paris, TN – Henry County Medical Center’s Marketing and Public Relations Department has been awarded one Gold Award and one Silver Award from the Aster Awards, recognizing them for excellence in medical marketing. HCMC received the Gold Award for its newly redesigned website by VE Websites. Additionally, the Silver Award was received for Website Advertising in a series for its Home is HCMC Banner ads.
The Aster Awards, one of the largest national competitions of its kind, is hosted by Marketing Healthcare Today Magazine and Creative Images, Inc. This elite program recognized outstanding healthcare professionals for excellence in their advertising/marketing efforts for the calendar year 2017.
The 2018 Aster Awards received thousands of entries from across the United States as well as several foreign countries. All entries are reviewed by a panel of industry experts and are scored on multiple criteria with a possibility of 100 percent. Participant’s entries compete against similar-sized organizations in their specific groups and categories.
Awards were issued for entries that received top marks from judges placing them in the top 16% of the nation for advertising excellence. Judging criteria included creativity, layout and design, functionality, message effectiveness, production quality and overall appeal.
“The quality and creativity of the entries submitted seems to increase each year. The 2018 Aster Awards program brought together some of the best and most creative advertising in the world,” said Melinda Lucas, Aster Awards Program Coordinator.
All winners are posted on the Aster Awards website (www.AsterAwards.com), as well as published in Marketing Healthcare Today, a national healthcare marketing magazine. Below denotes the distribution of awards:
- Best of Show – Only 1 issued in 2017
- Judges Choice – Score of 100% (only 8 issued in 2017 – top 1%)
- Gold Awards – Score of 95 to 99 (top 5% in the nation)
- Silver Awards – Score of 90 to 94 (top 12% in the nation)
- Bronze Awards – Score of 85 to 89 (top 16% in the nation)
“To have our work as a department recognized in the top 5% and 12% of the nation is very exciting,” said Tory Daughrity, Director of Marketing and Public Relations. “We work with great partners in our department like Relevate Health Group as well as VE Websites to take our limited resources and make them shine. I am thankful for a great group to work with who are dedicated to showcase the outstanding work of our staff. We believe we present HCMC well, but having a third party commend you for your work confirms our efforts.”
Located in Paris, TN, Henry County Medical Center is a progressive, integrated healthcare organization committed to serving the healthcare needs of Henry County and the adjoining region. Including a 142-bed hospital and other facilities, the medical center provides a variety of outpatient services, as well as inpatient care. Henry County Medical Center is a county-owned and operated nonprofit institution. For more information: www.hcmc-tn.org.