Henry County Medical Center Wins Aster Awards from Marketing Healthcare Today

Paris, TN – Henry County Medical Center’s Marketing and Public Relations Department has been awarded two Gold Awards and two Silver Awards from the Aster Awards, recognizing them for excellence in medical marketing.  HCMC received the Gold Awards for the total joint replacement patient educational books for hip and knees as well as the Ladies Night Out Sip & Paint events.  Additionally, the Silver Awards received were for the Wild About Wellness Billboard and the Pelvic Health Program the Marketing Department launched in 2016.

The Aster Awards, one of the largest national competitions of its kind, is hosted by Marketing Healthcare Today Magazine and Creative Images, Inc. This elite program recognized outstanding healthcare professionals for excellence in their advertising/marketing efforts for the calendar year 2016.

The 2017 Aster Awards received nearly 3,000 entries from across the United States as well as several foreign countries. All entries are judged by industry experts and are scored on multiple criteria with a possibility of 100 total points. Participant’s entries competed against similar-sized organizations in their specific groups and categories.

Awards were issued for entries that received top marks from judges placing them in the top 16% of the nation for advertising excellence. Judging criteria included creativity, layout and design, functionality, message effectiveness, production quality and overall appeal.

“It’s exciting to see how the quality and creativity of the work submitted increases each year. The 2017 Aster Awards program brought together some of the best and most creative advertising in the world,” said Melinda Lucas, Aster Awards Program Coordinator. All winners are posted on the Aster Awards website (www.AsterAwards.com), as well as published in Marketing Healthcare Today, a national healthcare marketing magazine.

Below denotes the distribution of awards:

  • Best of Show – Only 1 issued in 2017
  • Judges Choice – Score of 100% (only 8 issued in 2017 – top 1%)
  • Gold Awards – Score of 95 to 99 (top 5% in the nation)
  • Silver Awards – Score of 90 to 94 (top 12% in the nation)
  • Bronze Awards – Score of 85 to 89 (top 16% in the nation)

“I am very proud of the work we do at Henry County Medical Center,” said Tory Daughrity, Director of Marketing and Public Relations.  “Henry County Medical Center is an outstanding healthcare facility and being able to showcase the efforts of all our partners and services through our marketing efforts and to be recognized for those efforts is very exciting.  We believe we present HCMC well, but having a third party commend you for your work confirms our efforts.”

Located in Paris, TN, Henry County Medical Center is a progressive, integrated healthcare organization committed to serving the healthcare needs of Henry County and the adjoining region. Including a 142-bed hospital and other facilities, the medical center provides a variety of outpatient services, as well as inpatient care. Henry County Medical Center is a county-owned and operated nonprofit institution. For more information: www.hcmc-tn.org.