HCMC Marketing Department Wins National Advertising Award

CUTLINE 1 – Pictured is Sam Hutson of Crove Media along with Tory Daughrity, Director of Marketing and Public Relations; Gina Matlock, Community Champion; and Rachel Matlock, Network Director of Telehealth Systems.  All were part of the team that developed the behavioral health campaign #SilencetheShameTN, which has been nationally recognized for excellence.

CUTLINE 2 – Pictured is Kara Briseno, Account Director with Relevate Health Group; Tory Daughrity, Director of Marketing and Public Relations; and Gina Matlock, Community Champion, at the 2021 Hospital Marketing National Conference where HCMC received the Gold award for Best Service Line Campaign for its behavioral health campaign #SilencetheShameTN.

Paris, TN – Henry County Medical Center’s 2021 advertising campaign promoting behavioral health won Gold at the Hospital Marketing National Conference held last October. Members of the HCMC Marketing and Public Relations Department were on hand to accept the award for Best Service Line Campaign.

HCMC’s winning campaign, titled #SilenceTheShameTN, focused on behavioral health. The hospital tapped local marketing agency Crove Media for assistance. HCMC’s national partner, Relevate Health Group, was also involved in producing the service line campaign, which highlighted a community health issue and community priority action planning area as part of the Delta Region Community Health Systems Development Program.

“This was a total team effort, which includes partners from our hospital marketing staff as well as our marketing partners at Crove Media and Relevate,” said Tory Daughrity, Director of Marketing and Public Relations. “We were also honored to make a presentation to the conference regarding our behavioral health campaign and being recognized by this award.”

DTC Perspectives, Inc., the leading conference, training and publishing company for the consumer marketing of hospitals, pharmaceuticals, and healthcare products, announced the winners of its 8th annual Advertising Awards on Oct. 13.

“We’re proud to recognize the best hospital marketing across the country,” says Bob Ehrlich, CEO of DTC Perspectives. “With imminent change to our healthcare system, it’s more important now than ever for hospitals to be positioning and branding themselves in the eyes of consumers.”

The DTC National Advertising Awards are designed to recognize communication excellence in a field with multiple constituencies, varying needs, and significant challenges. The 2021 Ad Awards showcase exemplary work spanning multiple media and strategic categories. Gold, Silver, and Bronze winners, as well as Honorable Mentions, were announced during the awards ceremony held on Oct 13.

HCMC’s behavioral health initiative has been a featured presentation at many local civic organizations as well as a conference presentation at the Rural Health of Tennessee Annual Conference held in November 2021.  In 2022, the Marketing and Public Relations team will also showcase this presentation at the Qsource TennCare Health Plan meeting in February as well as National Rural Health Association’s 45th Annual Conference and Rural Hospital Innovations Summit to be held in Albuquerque, NM in May.  Additionally, HCMC’s project has been selected for a spotlight video highlighting the accomplishments of the program by the FORHP and DRCHSD programs.

For more information about the behavioral health initiative, go to our website at www.hcmc-tn.org.

About Henry County Medical Center
Located in Paris, TN, Henry County Medical Center is a progressive, integrated healthcare organization committed to serving the healthcare needs of Henry County and the adjoining region.  Including a 142-bed hospital and other facilities, the medical center provides a variety of outpatient services, as well as inpatient care. Additionally, HCMC owns and operates 7 provider clinics in various specialties.  Henry County Medical Center is a county-owned and operated nonprofit institution. For more information: www.hcmc-tn.org.