HCMC Brings Home Silver and Gold Advertising Awards

Cutline: Henry County Medical Center’s Marketing and Public Relations Department has been awarded a Gold Award and a Silver Award from the 2018 Hospital Marketing National Conference, recognizing them for excellence in medical marketing.

PARIS, TN – DTC Perspectives, Inc., the leading conference, training and publishing company for the consumer marketing of hospitals, pharmaceuticals, and healthcare products recently awarded Henry County Medical Center with Silver and Gold Advertising Awards at the 2018 Hospital Marketing National Conference in Atlanta.

HCMC received the Gold Award for Best Digital Campaign: Hospital Under 200 Beds. This award is designed to highlight a marketing strategy that is consumer-focused and provides information on the healthcare facility outside of the website. HCMC is recognized for the “Home is HCMC” campaign.

Additionally, HCMC received the Silver Award for Best Website: Hospital Under 200 Beds. This award is designed to recognize a consumer website designed to market the benefits and provide information on a specific healthcare facility.

“We’re proud to recognize the best hospital marketing across the country,” says Bob Ehrlich, CEO of DTC Perspectives. “With imminent change to our healthcare system, it’s more important now than ever for hospitals to be positioning and branding themselves in the eyes of consumers.”

The 2018 Ad Awards showcase exemplary work spanning multiple media and strategic disciplines. Segmented by location, size categories slightly change year to year to reflect the evolution of the industry. Entries are judged by DTC Perspectives’ editorial and executive teams. Gold, Silver and Bronze awards are presented in each category.

“I am extremely proud of the work of the marketing team at HCMC,” said Tory Daughrity, Director of Marketing & Public Relations.  “These two awards showcase work with our partner Relevate Health Group to showcase our orthopedics, behavioral health services, and women’s health services including OB/GYN and urology.  I am very fortunate to have a great team at HCMC to help implement both the campaign and microsite that we were recognized for at this year’s awards ceremony.”

About Henry County Medical Center
Located in Paris, TN, Henry County Medical Center is a progressive, integrated healthcare organization committed to serving the healthcare needs of Henry County and the adjoining region.  Including a 142-bed hospital and other facilities, the medical center provides a variety of outpatient services, as well as inpatient care. Additionally, HCMC owns and operates 8 provider clinics in various specialties.  Henry County Medical Center is a county-owned and operated nonprofit institution. For more information: www.hcmc-tn.org.