Medical Center wins Healthcare Advertising Awards from Healthcare Marketing
Cutline - Pictured is the HCMC Marketing Team and the Paris and Henry County Healthcare Foundation Team with awards. From left to right: Tina Umstead, Community Health Specialist; Amy Odom, Community Health Worker; Meagan Hart, Marketing & Special Projects Coordinator; Tory Daughrity, Director of Marketing; Lori Laser, Community Health Educator; Allison Lancaster, Project Director and Community Health Coordinator; and Steve Parker, Marketing Representative/Physician Liaison.
Paris, TN – Henry County Medical Center’s Marketing and Public
Relations Department has been awarded a Gold, two Silver, and two Merit awards
in the 34th Annual Healthcare Advertising Awards presented by Healthcare Marketing Report. This
year nearly 4,000 entries were received, making the awards the largest
healthcare advertising awards competition and one of the ten largest of all
The Healthcare Advertising Awards is the
oldest, largest and most widely respected healthcare advertising awards
competition. The awards are sponsored by Healthcare
Marketing Report, the leading publication covering all aspects of
healthcare marketing, advertising and strategic business development.
A national panel of judges were engaged in
reviewing all entries based on creativity, quality, message effectiveness,
consumer appeal, graphic design and overall impact. The judges recognized
seventeen entrants with the Best of Show designation, for their overall
excellence and breakthrough advertising.
Gold awards were given to 367 entries, silver
awards to 322 entries and bronze awards to 281 entries.
All winners are posted on the Healthcare Advertising Awards website (http://healthcare-advertising-awards.com/),
as well as published in Healthcare Marketing Report, a national healthcare
Below are the awards
HCMC received for its marketing and public relations programs:
- Gold Award – Health Promotion – Every Beat
Counts Heart Health Fair
- Silver Award – Physician Referral Program – Half
of All Women Pelvic Health Program
- Silver Award – Patient Handbook – Total Hip
Replacement and Total Knee Replacement Surgery Books
- Merit Award – Social Media - #JobSearchSunday
- Merit Award – Direct Mail – Adult Fitness Exam
“I am very
proud of the work we do at Henry County Medical Center,” said Tory Daughrity,
Director of Marketing and Public Relations.
“We have some outstanding partners that help us produce some of our
programs including Relevate Health Group and Image Works. And, we have an awesome team that develops amazing
materials and ideas in-house as well. It
is always nice to be recognized by an outside organization for your efforts,
affirming that you are providing the marketing resources that help deliver the
message you need to convey.”
in Paris, TN, Henry County Medical Center is a progressive, integrated
healthcare organization committed to serving the healthcare needs of Henry
County and the adjoining region. Including a 142-bed hospital and other
facilities, the medical center provides a variety of outpatient services, as
well as inpatient care. Henry County Medical Center is a county-owned and
operated nonprofit institution. For more information: www.hcmc-tn.org.